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Brulé and Saporta (1995a, June 15). How car advertising works?. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/how-car-advertising-works-
Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved June 27, 2024, from
Pincott and Booth (1995a, June 15). The art of the possible. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-art-of-the-possible
Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views
Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved June 27, 2024, from
Short, M. (1995a, April 01). The dangers in hidden assumptions. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-dangers-in-hidden-assumptions
Blair, M. H. (1994a, September 01). Persuasive advertising. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/persuasive-advertising
Bergevin and Holmes (1994a, June 15). Towards a truly internal market for advertising communication. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/towards-a-truly-internal-market-for-advertising-communication
van Rooy and Bronner (1994a, June 15). Door-to-door advertising. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/door-to-door-advertising