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Research reports

Concept research on cheaper peas

The branded sector of the frozen peas market is contractingdue to growth in the private label and cheap home freezerpack sectors. Birds Eye is, therefore, proposing to testmarket a 3-tier price/quality structure, with a new productcoming in to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Concept research on cheaper peas. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/concept-research-on-cheaper-peas


Research reports

Qualitative research into chicken casserole sauces

Smedley-H.P. Ltd. is currently progressing thedevelopment of a sauce to be used in the cooking ofChicken Casseroles. This has been developed in theUSA, and results of consumer research conducted therehave been quite favorable. These results may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research reports

Qualitative research into After Eight Crisp Mint

There has been growth and activity in the 'crisp mint'sector of the market, in particular, the "ElizabethShaw" brand. However, this brand is only bought bya small minority (3.5% of adults) and itis thought that there may be considerable potentialfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research into After Eight Crisp Mint . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-after-eight-crisp-mint-


Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption


Research reports

Qualitative research on 'little things' pea advertising

This research was undertaken on 'Little Things'(prior to TV exposure) and 'Paper Flower' (afterTV exposure) in order to provide some guidance onfuture advertising expressions of the campaign. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'little things' pea advertising . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-little-things-pea-advertising-


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
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Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas