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Mendez-Kuhn, G. (1999a, March 01). Business intelligence and competitive intelligence . ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/business-intelligence-and-competitive-intelligence-
Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media
Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/local-brands-global-brands
Speetzen and Jager (1997a, June 15). Regional media planning. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/regional-media-planning
Roy and Das Munshi (1997a, June 15). Supermarkets and the small independent retailer. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/supermarkets-and-the-small-independent-retailer
Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand
Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Gigli and Haney (1995a, July 01). Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting. ANA - ESOMAR. Retrieved June 10, 2024, from
Baker and Ryan (1995a, June 15). Global branding. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/global-branding