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Supermarkets and the small independent retailer

Date of publication: June 15, 1997

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Amit Roy, Sujit Das Munshi

Abstract:

The paper deals with the Indian experience of supermarkets unable to significantly impact on the retail structure, and the simultaneous growth of the small independent retailer, especially in fast moving consumer goods. It attempts to hypothesize the reasons for this phenomenon which is contrary to the trend experienced in the developed markets.

Amit Roy

Author

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Sujit Das Munshi

Author

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Roy and Das Munshi (1997a, June 15). Supermarkets and the small independent retailer. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-growing-strength-of-the-retailer-and-the-effects-on-fmcg-brand-manufacturers