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Research papers

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Manfred Lange
June 15, 1982
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Citation

Lange, M. (1982a, June 15). Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-assortment-policy-from-the-point-of-view-of-manufacturers-and-retailers-based-on-a-special-analysis