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Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Manfred Lange

Abstract:

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even in future to such an extent that both partners, manufacturer and trade arrive at an optimum, that means that they are completely satisfied.

Manfred Lange

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Research Papers

Local retailers counter multinationals

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

 

June 15, 1997

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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals


Research Papers

The consumer

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Josep Montserrat

 

June 15, 1997

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Citation

Montserrat, J. (1997a, June 15). The consumer. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-consumer


Research Papers

Analysis of retail audit data with expertise systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Oliver Beys, Stefan Müller

Company: GfK

June 15, 1992

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Citation

Beys and Müller (1992a, June 15). Analysis of retail audit data with expertise systems. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/analysis-of-retail-audit-data-with-expertise-systems


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Citation

Lange, M. (1982a, June 15). Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/analysis-of-retail-audit-data-with-expertise-systems