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Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

The purpose for which discriminant analysis was developed, and for which it tends to be used in practice, is to obtain a function discriminating between individuals belonging to two or more populations, which can then be used to allocate further...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
September 13, 1960
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Citation

B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comment-on-mr-norman-squirrel-s-paper-read-on-tuesday-morning-september-13th


Research papers

Advertising research (French)

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
×

Citation

Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-french-


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research


Research papers

Advertising research

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
×

Citation

Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-89


Research papers

Methods of brand image research (French)

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research-french-