Resources Library by ANA

Gen Alpha Unplugged

Generation Alpha is the first to grow cognitively, socially and emotionally in a world where digital technology is embedded from birth. Unlike Millennials who adopted the internet, or Gen Z whose early experiences still drew on pre-digital...

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January 1, 1970

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024

Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos

Company: Abacus Research

January 1, 1970

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024

Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler

Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C

January 1, 1970

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024

Authors: Suhasini Sanyal, Kristin Hamlyn

Company: Microsoft

January 1, 1970

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024

Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato

Company: FFIND

January 1, 1970

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

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Author: Jon Puleston

January 1, 1970