Resources Library by ANA

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: William A. Belson

June 15, 1961

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960

Author: Jules Klanfer

September 15, 1960

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960

Author: Jan Stapel

June 15, 1960

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Ruth Ludwig

June 15, 1959

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958

Author: Henry Durant

June 15, 1958

Research into consumer behaviour and its motivation (English and French)

Conference papers from the ESOMAR/WAPOR Congress 1957.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

June 15, 1957

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024

Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

Guardians of Data Quality

In a landscape where speed often trumps scrutiny, self-regulating organisations and professional bodies stand as the industry?s watchdogs. This session explores how shared codes, best-practice guidelines, and transparent standards safeguard the...

Catalogue: Congress 2025

Authors: Melanie Courtright, Joaquim Bretcha

Companies: ESOMAR, insights association

January 1, 1970

Gen Alpha Unplugged

Catalogue:

Author:

January 1, 1970