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Research papers

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969