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Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1


Research reports

Quantitative and qualitative research into wig ownership

The market for wigs in Great Britain is currently estimated at £17 million per annum; a large proportion of this market is made up of imports. This survey is designed to provide further factual information on ownership, purchase, andusage of wigs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


Research reports

Qualitative research on new Silvikrin commercial

The purpose of this research was to examine the commercial prior to the national launch and to ascertain :a) whether the advertising objectives have been successfully presented;b) whether the commercial makes any impact and creates interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-


Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Research on handcraft toys. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-on-handcraft-toys


Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Attitudinal survey on new house development in Abram. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/attitudinal-survey-on-new-house-development-in-abram


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

Measuring television audience reactions by multivariate analysis techniques

This paper describes a comprehensive TV audience reaction service which has recently been initiated on a pilot basis for Independent Television in the U.K. The service as a whole has been designed as a flexible research instrument, capable of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Ian R. Haldane
February 1, 1970
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Citation

Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/measuring-television-audience-reactions-by-multivariate-analysis-techniques


Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970
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Citation

Noordhoff, J. D. (1970a, February 01). The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-practical-value-of-a-survey-on-sexual-behaviour-and-attitudes-towards-sex-in-the-netherlands


Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. J. F. Boss' paper. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/comments-on-mr-j-f-boss-paper