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Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
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Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research papers

Design as a function of marketing

What are the real problems of business today ? What ought to be almost the sole preoccupations of management are marketing and innovation. By definition this means getting closer and closer to one's markets, understanding their structure and their...

Catalogue: The European Marketing Research Review 1969
Author: James Pilditch
August 1, 1969
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Citation

Pilditch, J. (1969a, August 01). Design as a function of marketing. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/design-as-a-function-of-marketing


Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969
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Citation

Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/motivational-studies-in-market-research


Research papers

The role and influence of the interviewer

In this article we will investigate the interviewer's influence on the quality of research results a little further, ignoring many interesting aspects of the interview as a research technique and restricting ourselves intentionally, to the...

Catalogue: The European Marketing Research Review 1969
Author: P. Brandsma
August 1, 1969
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Citation

Brandsma, P. (1969a, August 01). The role and influence of the interviewer. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-role-and-influence-of-the-interviewer


Research papers

How to calculate market research projects

As a rule variable aspects of problems are determining factors in research projects in the field of market, opinion and social surveys and it is necessary to proceed with an eye to the variability in method and to the target groups in different...

Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
August 1, 1969
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Citation

Hartmann, F. (1969a, August 01). How to calculate market research projects. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-to-calculate-market-research-projects


Research papers

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
August 1, 1969
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Citation

van Westendorp, P. H. (1969a, August 01). Trends in psychological market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/trends-in-psychological-market-research


Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969
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Citation

Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/market-research-and-forecasting-the-elasticity-of-demand-and-its-analysis


Research papers

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
August 1, 1969
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Citation

Dulliu, Rogoveanu and Vainer (1969a, August 01). Investigating the unsatisfied demand of the population. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/investigating-the-unsatisfied-demand-of-the-population


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-child-as-a-test-person