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Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
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Citation

, C. (1973a, October 15). Beecham's powders + hot lemon . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/beecham-s-powders-hot-lemon-


Research reports

Summary notes on aftershave research for Max Factor

Two groups were conducted, one male and one female. Allrespondents were aged between 20 and30-years. The men were regular Aftershave users and thewomen had all purchased Aftershave as a gift at leastwithin the last year. Both groups were conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 13, 1973
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Citation

, C. (1973a, October 13). Summary notes on aftershave research for Max Factor . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/summary-notes-on-aftershave-research-for-max-factor-


Research reports

Further qualitative research on advertising approaches for the Polaris concept

The chief objective of the research was to investigatecommunication of the Schweppshire brand from the newcommercial.In addition to this, areas covered in the previousresearch - positioning of the brand, packaging, price, and expectations for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 12, 1973
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Citation

, C. (1973a, October 12). Further qualitative research on advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/further-qualitative-research-on-advertising-approaches-for-the-polaris-concept


Research reports

Ribena range extension

Consideration is now being given to extensions of theRibena "concept" into other fruit- flavours, with a viewto increasing Ribena sales, i.e . not simply as an alternative to Ribena.The concept, in this case, involves both the ideas of goodnessand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1973
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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/ribena-range-extension


Research reports

C37 name and advertising qualitative research

The research objectives were as follow:1. To assess reactions to the name "Cupboard Love'; 2. To gauge communication of, and reactions to,the proposed script and storyboard for thelaunch commercial;3 . To assess reactions to mock-ups of packet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). C37 name and advertising qualitative research. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/c37-name-and-advertising-qualitative-research


Research reports

Report on qualitative research on Lilia-White range advertising

The research was required into the reactions to andeffectiveness of two campaigns concerning Lilia-Whiteproducts. The first campaign concerns an amalgamation(in terms of side-by-side presentation) of Dr. White's(a non- disposable towel) and Lilia...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Report on qualitative research on Lilia-White range advertising. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-lilia-white-range-advertising


Research reports

Qualitative research on Dairy Box development

Rowntree Mackintosh is considering introducing a newfilled product to be sold as a countline in the upper 10p. price bracket. The major objective was to establish which of the two alternative versions was the most attractive. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Qualitative research on Dairy Box development. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-development


Research reports

Research report on automotive repaint system for Donald Mcpherson Ltd.

The research was required in order to investigate the response tothe product by certain target groups and to isolate specificstrengths and weaknesses within the total concept in order toidentify ways in which the system should be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Research report on automotive repaint system for Donald Mcpherson Ltd. . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-report-on-automotive-repaint-system-for-donald-mcpherson-ltd-


Research reports

Shopper attitudes to Mcilroys department stores

John Loveys Ltd. is concerned at the performance ofthe Mcllroys store in Darlington as compared with other storesin the group. The research was required to cover three principalobjectives: to identify those factors which prompt potentialcustomers to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Shopper attitudes to Mcilroys department stores. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/shopper-attitudes-to-mcilroys-department-stores