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Research papers

Direct interviewing versus postal questionnaires (French)

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires (French). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires-french-


Research papers

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: W. A. Roberts
October 1, 1973
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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them


Research reports

Report on qualitative research on Topexane advertising treatments

The main objectives of this research were:1. Toevaluate the communication effectiveness of each execution;2. Attitudes of each target group to each execution; 3. Preference of each target group for particular executions.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
×

Citation

, C. (1973a, October 01). Report on qualitative research on Topexane advertising treatments. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments


Research papers

Direct interviewing versus postal questionnaires

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
×

Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires


Research reports

Qualitative research on 'Drive'

This Report contains the results of Qualitative Researchconducted on:  'ALL' and two 'DRIVE ' Testimonial Commercials (3 groups conducted in the Birmingham area) and; Four alternatives 'DRIVE' commercials (6groups conducted in the London area)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1973
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Citation

, C. (1973a, September 29). Qualitative research on 'Drive'. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-drive-


Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/business-traveller-cards


Research reports

3100 copier advertising effectiveness

In March 1974 CRAM carried out a telephone interviewsurvey in the Greater Manchester area amongstbuyers of office equipment in the industry, to evaluate theeffectiveness of a press advertisement for the 3100 copiers,appearing in the Guardian and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1973
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Citation

, C. (1973a, September 25). 3100 copier advertising effectiveness . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/3100-copier-advertising-effectiveness-


Research reports

Lavatory hygene

The research was required to explore attitudes towards"disinfecting'' in general and "disinfecting" the lavatoryin particular with particular reference to the smellsappropriate to disinfectants in different situations but,again, with particular...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Lavatory hygene. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/lavatory-hygene


Research reports

Milk Tray block qualitative research

Since sales of the 1/4 sized boxed assortmentsare declining, Rowntree Mackintosh is consideringpossible developments to renew interest in thisarea. Ideas being considered are the introductionof a filled block and a new form of presentationfor the 1/4...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
×

Citation

, C. (1973a, September 23). Milk Tray block qualitative research. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/milk-tray-block-qualitative-research