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Research papers

An international model for the prediction of television coverage and frequency distribution

This paper traces the development of Predictive Models for establishing the coverage and frequency of viewing Advertising campaigns on Television. Most of these models were designed with the need for accuracy taking precedence over the need for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Robert Hulks
June 15, 1973
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Citation

Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution-


Research papers

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robert Adams, Mark R. C. Lovell
June 15, 1973
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Citation

Adams and Lovell (1973a, June 15). Promise nipped in the bud. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/promise-nipped-in-the-bud


Research papers

How methods of commercial research can help social planners

This paper reviews the methods commonly used by market or commercial researchers to investigate the underlying motivations or determinants of choice. It comments on their validity and their suitability to social planning research. It is argued that...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mary Tuck
June 15, 1973
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Citation

Tuck, M. (1973a, June 15). How methods of commercial research can help social planners. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-methods-of-commercial-research-can-help-social-planners


Research papers

The impact of social research on planning procedures

The paper argues that social research can have a revolutionary impact on planning and planning procedures - but only if the researcher himself is willing to stand out against the demands of the planner that social research inquiry should limit its...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Conrad Jamesen
June 15, 1973
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Citation

Jamesen, C. (1973a, June 15). The impact of social research on planning procedures. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-impact-of-social-research-on-planning-procedures


Research papers

The Target Group Index

The TGI was launched in Britain five years ago. This paper does not set out to describe how the service operates or how, in general, it is used to judge the relative selectivity in reaching target markets of individual publications, on the one hand,...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Christopher Minter
June 15, 1973
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Citation

Minter, C. (1973a, June 15). The Target Group Index. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-target-group-index


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
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Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research reports

Qualitative research on Smarties Egg Heads

Rowntree Mackintosh has produced a product consisting of ahollow chocolate egg containing Smarties. The object of thisresearch was to examine consumer reactions to the productpresented as 'Smarties Egg Heads'About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 13, 1973
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Citation

, C. (1973a, June 13). Qualitative research on Smarties Egg Heads. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-egg-heads


Research reports

Qualitative research on carbohydrate and sugar-reduced lager

Whitbread has been trying to develop beer and lagerwhich would be suitable for people who were anxiousabout their weight. Beer and lager have been producedin which the carbohydrates and sugar have been reducedbut as the process turns the sugar into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 11, 1973
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Citation

, C. (1973a, June 11). Qualitative research on carbohydrate and sugar-reduced lager . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-carbohydrate-and-sugar-reduced-lager-


Research reports

Sandwich spread

Consideration is being given to the possibility ofproducing in the U.K. meat and fish spreads inmayonnaise which is popular in the U.S. Researchwas required to make a preliminary estimation. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Sandwich spread . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/sandwich-spread-