Resources Library by ANA

The integration of the staff in the enterprise and its significance in the regional surrounding (German)

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Wolfgang Hesse

Company: Basis-Kontakt GmbH

June 15, 1973

Operating effective panels for TV audience measurement

Panels offer certain advantages over sample surveys in providing TV audience measurement information more precisely and economically. As planning requirements for TV advertising become more sophisticated therefore, demand for TV panels is likely to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Stephan Buck

June 15, 1973

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Thomas Kiss, Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1973

Comments on the first session

Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jacques E. Andriessens

June 15, 1973

Comment

This commentary on the earlier sessions deals firstly with the question of whether market research can pretend to scientific status and secondly asks whether its practical value is not more tactical than strategic.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Michael Bird

June 15, 1973

Public attitudes towards privacy

In meeting the primary objective of this research, to provide further clarification of the nature of public concern about privacy, survey researchers are also reminded that they are to some extent a part of the problem itself, and must constantly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: David Beazley

June 15, 1973

The motorist and his car

The importance of understanding the motorist's mentality, and how his mentality is changing, should be obvious in the areas indicated below. The degree to which a motorist willingly and enthusiastically accepts a car as an exciting and enjoyable part...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mark R. C. Lovell

June 15, 1973

Towards widening the range of concepts used in creative strategies

The argument put forward in this paper and illustrated by examples is that the language in which advertising is discussed and the way in which research methods are often used all tend towards emphasising a limited range of advertising strategies, the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Tony Twyman

June 15, 1973

Trust Houses Forte

For some time Thames had been trying to establish the value of Corporate Advertising, and the way in which television might be used to successfully promote a specific Corporate identity/ image. It was decided that, in conjunction with Thames...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: James F. Shaw, Robert M. Worcester

June 15, 1973