Author: "Alain de Vulpian

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Research papers

Taking a fresh look at old markets

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Authors: Norbert Homma, Alain de Vulpian

Research papers

New directions for innovation in products and services (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: RISC S.A.
Date: June 15, 1984
Author: Alain de Vulpian

Research papers

New directions for innovation in products and services

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: RISC S.A.
Date: June 15, 1984
Author: Alain de Vulpian

Research papers

Social change and its implications for policy-making in France

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Company: RISC S.A.
Date: June 18, 1980
Author: Alain de Vulpian

Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

Catalogue: Seminar 1974: Fashion, Research And Marketing
Date: December 4, 1974
Author: Alain de Vulpian

Research papers

Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Alain de Vulpian

Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

Catalogue: ESOMAR Congress 1964
Date: June 15, 1964
Author: Alain de Vulpian