Author: "Alain Pioche
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Research papers
How single source data can give some valuable indications on how to fix the marketing mix
Catalogue: Seminar 1992: Media Research Meets The Future
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche
Research papers
A new kind of consumer panel
Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche
Research papers
A definition of brand equity relying on attitudes and validated by behaviour
Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche
Research papers
The Nielsen consumer single source approach
Catalogue: ESOMAR Congress 1989
Company: Nielsen
Date: September 1, 1989
Authors: Bruno Colin, Alain Pioche
Research papers
Scan 5000
Catalogue: ESOMAR Congress 1988
Company: Nielsen
Date: September 1, 1988
Authors: Marc Gauguier, Alain Pioche
Research papers
Sales components as functions of advertising
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Nielsen
Date: June 15, 1988
Author: Alain Pioche
Research papers
