Author: "Alan Wolfe

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Research papers

The Eurobuyer

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Author: Alan Wolfe

Research papers

How to adapt research techniques to design and asses image advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Alan Wolfe

Research papers

How to adapt research techniques to design and assess corporate image advertising

Catalogue: Seminar 1978: The Business Of Advertising
Company: Ogilvy
Date: June 14, 1978
Author: Alan Wolfe

Research papers

How research can help to get the price right

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Company: Harris Interactive (Europe)
Date: June 15, 1972
Authors: Alan Wolfe, Peter Bartram

Research papers

The practical application of package-goods marketing to international travel

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Ogilvy
Date: September 1, 1970
Authors: John R. Williams, Alan Wolfe

Research papers

Problems in communicating the results of market segmentation studies

Catalogue: ESOMAR Congress 1968
Company: Ogilvy
Date: June 15, 1968
Authors: Jacqueline Twigg, Alan Wolfe