Author: "Alastair Gordon

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Videos

Happy shoppers

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Company: Deka Marketing Research
Date: June 15, 2014
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling

Research papers

Happy shoppers

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Company: Deka Marketing Research
Date: May 13, 2014
Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Research papers

Tuning into TV Ads

Catalogue: Asia Pacific 2013: Asia On The Move
Company: Cimigo
Date: April 7, 2013
Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon

Research papers

Facing the future

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Date: April 17, 2012
Authors: Tim Llewellyn, Eric Gu, Alastair Gordon

Research papers

Linking marketing decisions with consumer decision making

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Date: September 19, 2004
Author: Alastair Gordon

Research papers

How consumers identify good brands

Catalogue: Asia Pacific 2002
Company: Nielsen
Date: December 1, 2002
Author: Alastair Gordon