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Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research report on current Matchmaker commercials . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-current-matchmaker-commercials-


Research reports

Quantifications of the psycho-economic typologies

This research was undertaken in order to validate thepsycho-economic types found amongst young people, with the ultimate purpose of assessing their frequency in the population at large.About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies


Research reports

Intensive psycho-economic research amongst 'young executives' (ID)

This research is a continuation of the Motivational Research Programma in which 'Young Executives' were examinedas a further key sector to Barclays. Young Executives aredefined here as being in the 25-45 year age range, earning£2,500- £6.000....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Intensive psycho-economic research amongst 'young executives' (ID). ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/intensive-psycho-economic-research-amongst-young-executives-id-


Research reports

Notes on qualitative research on Polycell advertising

The research concentrated on attitudes towards decorating and the division of jobs between menand women.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Notes on qualitative research on Polycell advertising. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/notes-on-qualitative-research-on-polycell-advertising


Research reports

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Research report on Soft Moist cat food and packaging. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-report-on-soft-moist-cat-food-and-packaging


Research reports

Qualitative research on Stretch 'n' Seal commercial

The general objectives of this research were twofold:firstly to explore consumer reactions to the Stretch'N' Seal commercial, and secondly to elaborate consumerneeds from food wraps. The research was undertaken inorder to show what modifications...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Qualitative research on Stretch 'n' Seal commercial. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-stretch-n-seal-commercial


Research reports

Fishburgers placement test

Following encouraging reactions in qualitative research(CRAM 929, February 1973) to the Potato flake CoatedPattie, the product was improved in the light ofdetailed consumer criticisms. The present researchwas designed to provide a quantified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Fishburgers placement test. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/fishburgers-placement-test


Research reports

Fynnon calcium aspirin tv commercial research

The objectives of this research were to ascertain the extent to which the two commercials for Fynnon CalciumAspirin communicate the basic product story.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Fynnon calcium aspirin tv commercial research. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/fynnon-calcium-aspirin-tv-commercial-research


Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Report on qualitative research on Sunsilk colour foam. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-sunsilk-colour-foam