The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the modification of language, and how does this phenomenon affect buying habits. b) What implications do these modifications have for children's perception of their enviroment c) What are the consequences for researchers and manufacturers of products aimed at this sector of the population? With these questions, we aim to open a discussion, in which the following exposition could be modest beginning.