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Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

Hippies and dissident youth as perceived by American clergy

In recent years newspaper headlines have been shared by two groups which have sought to break out of traditional and spiritually outworn molds, but with this difference - modernizing clergymen want to become more worldly and hippie youth less so.

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Helen M. Hacker
June 15, 1969
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Citation

Hacker, H. M. (1969a, June 15). Hippies and dissident youth as perceived by American clergy. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/hippies-and-dissident-youth-as-perceived-by-american-clergy


Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

Trend projections as an aid to management

This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Madge Dugdale
June 15, 1969
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Citation

Dugdale, M. (1969a, June 15). Trend projections as an aid to management. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/trend-projections-as-an-aid-to-management


Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
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Citation

Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/brand-switching-models


Research papers

Recent developments in market segmentation

Market segmentation is a diffuse topic, embracing a wide range of issues. This paper discusses a number of these that have arisen in work carried out by the author during recent years. She main theme of the paper is the need to preserve a flexible...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
June 15, 1969
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Citation

Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/recent-developments-in-market-segmentation


Research papers

Studies on student unrest in Germany

The aim of this survey, on the one hand, was to recognise the pre-conditions and causes of student unrest in Germany, and on the other, to measure and describe the response of the population at large in regard of those demonstrations. The...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
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Citation

Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/studies-on-student-unrest-in-germany


Research papers

An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution" (French)

This research, worked out by a group of social psychologists and graduating students in sociology, was intended to analyse the "Movement of May” as experienced and lived by the youth from the Paris area. It is grounded on 25 interviews, carried...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Raymond Fichelet, Monique Fichelet, Maurice Jourdan-Laforte, Nicole May, Francoise Picq, Alain Duclent
June 15, 1969
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Citation

Fichelet et al. (1969a, June 15). An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution" (French). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/an-essay-in-the-social-representations-and-feelings-of-the-paris-area-youth-in-connection-with-the-may-revolution-french-


Research papers

Measuring level of consumption, an alternative to classification of socio-economic status

In the present study, an alternative is offered to the methods of socio-economic stratification. The proposed method is based on the idea that socio-economic status also manifests itself in the level of consumption of the respondents. The study uses...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: T. Corman, H. van der Zee, H. Hart
June 15, 1969
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Citation

Corman, van der Zee and Hart (1969a, June 15). Measuring level of consumption, an alternative to classification of socio-economic status. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/measuring-level-of-consumption-an-alternative-to-classification-of-socio-economic-status