Author: "Alexandra Stein

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Research papers

Brand intelligence

Catalogue: Automotive 2006
Companies: GfK, BMW Group
Date: February 27, 2006
Authors: Alexandra Stein, Wolfgang Breyer

Research papers

Brand contribution of car body types in the premium automotive market

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Companies: GfK, BMW Group
Date: March 1, 2004
Authors: Alexandra Stein, Ralf Rodepeter

Research papers

Influence of brand positioning on the strengths of premium automotive brands

Catalogue: ESOMAR Automotive Marketing Conference 2002
Companies: GfK, BMW Group
Date: March 4, 2002
Authors: Uwe Ellinghaus, Alexandra Stein