This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind of elements/design can help the emotion triggers and engagements. With clear understanding of the audience's response and comprehensive feedbacks, DARC hoped to provide constructive recommendations to the production center to make the rest of the episodes more engaging and popular.
In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and traditional approaches. We'll also demonstrate the relationship between EMO Scan rating data and the actual TRP rating, minute by minute, and for different components in the program, and then demonstrate the capability of EMO Scan to partially predict the likelihood of TV programmes' success in real life.