Author: "Allan Breese

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Research papers

Developing new panel services for retailers

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Company: Kantar
Date: February 1, 1997
Author: Allan Breese

Research papers

Should advertising spend be maintained at all costs?

Catalogue: Seminar 1994: Building Successful Brands
Companies: Ogilvy, Kantar
Date: June 15, 1994
Authors: Sheila Byfield, Allan Breese

Research papers

Data for dialogue

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Company: Kantar
Date: June 15, 1993
Authors: Richard Piper, Allan Breese