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Research papers

In reply to mr. Stapel

Mr. Stapel has found a positive correlation between recall and behaviour. Now facts are facts and facts are holy. Let's further assume that his interpretation of what he found is correct. Now other researchers have done work on the relationship...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: John Knecht
June 15, 1967
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Citation

Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/in-reply-to-mr-stapel


Research papers

Breaking through the communication barriers

I will leave to your own historians a summary of the contribution market research has made and confine my remarks to the contribution market research can make. In my opinion your most important contribution can be summed up in a single word, and that...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Russell H. Colley
June 15, 1967
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Citation

Colley, R. H. (1967a, June 15). Breaking through the communication barriers. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/breaking-through-the-communication-barriers


Research papers

Post testing and pre testing consumer behavior caused by advertising

There is little sense in testing advertising efforts without having a theory about what advertising is supposed to do. It is equally without much sense to pretest advertisements (or elements that would go into advertisements like themes, artwork,...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jan Stapel
Company: NIPO
June 15, 1967
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Citation

Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/post-testing-and-pre-testing-consumer-behavior-caused-by-advertising


Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-


Research papers

Secondary analysis, an instrument of market research in tourism

In all spheres of the economy market research constitutes a problem arising out of the need for information, on the one hand, and the cost of information on the other. As for market research in the tourist industry, it can no longer be disputed that...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Klaus G. Sommer, H. Stegemann
June 1, 1967
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Citation

Sommer and Stegemann (1967a, June 01). Secondary analysis, an instrument of market research in tourism . ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/secondary-analysis-an-instrument-of-market-research-in-tourism-


Research papers

Stipendienplatze in zehn instituten (English)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (English). ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-english-


Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (German). ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-german-


Research papers

Education of market researchers

Rapid growth in the demand for market research since 1945 has imposed severe strains on the available supply of researchers. Examination of existing academic institutions reveals that nobody is producing trained market researchers. Additionally -...

Catalogue: ESOMAR Congress 1966
Author: A. B. Vos
September 1, 1966
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Citation

Vos, A. B. (1966a, September 01). Education of market researchers. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/education-of-market-researchers


Research papers

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966
Author: Gerald J. Goodhardt
September 1, 1966
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Citation

Goodhardt, G. J. (1966a, September 01). Consumer purchasing patterns in successive time-periods. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods