Author: "Andrew C. Gross

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Research papers

Analyzing and forecasting world markets

Catalogue: ESOMAR Congress 1997: Learning From The Future
Date: September 1, 1997
Authors: Andrew C. Gross, W. Benoy Joseph

Research papers

The marketing concept in Hungarian enterpises

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Date: June 15, 1995
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich

Research papers

Organizational buying behavior

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

Research papers

Using research in evaluating joint venture activity

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Janos Vecsenyi, Robert D. Hisrich, Andrew C. Gross

Research papers

Taking the long view in new product introduction

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich

Research papers

Corporate sponsorship of arts and sports events in North America

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Mark B. Traylor, Philip J. Shuman, Andrew C. Gross

Research papers

Corporate planning, computer services and market research

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Authors: Andrew C. Gross, Peter M. Banting

Research papers

Comparative industrial buying patterns in high level economies

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes

Research papers

How industry buys

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Robert A. Erickson, Andrew C. Gross

Research papers

The world housing market

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: August 28, 1977
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone

Research papers

The impact of segment dynamics on retail bank advertising strategies

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Roger J. Calantone, Andrew C. Gross

Research papers

Analyzing and forecasting world markets

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Andrew C. Gross