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Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
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Citation

Jain, D. (2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses-


Research papers

Fast-forward to Connected Generations

The work environment has changed substantially since the start of the pandemic. Needs and expectationshave shifted. More and more workers are taking a stand against unfair treatment and are putting upboundaries so they can maintain their health and...

Catalogue: Congress 2022: 75th Anniversary
Authors: Erin Sowell, Chris Hauck
Companies: HauckEye, Thoughtful Research
September 23, 2022
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Citation

Sowell and Hauck (2022a, September 23). Fast-forward to Connected Generations. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations


Research papers

A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users

Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...

Catalogue: Congress 2022: 75th Anniversary
Authors: Licaco Tanaka, Akiko Koyasu
Companies: VALUES, Inc.,
September 23, 2022
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Citation

Tanaka and Koyasu (2022a, September 23). A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-brand-new-area-of-insights-reflected-by-the-behavioural-data-of-2-5-million-internet-users


Videos

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Becoming a World's First! Making Carbon Neutrality a Reality. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/becoming-a-world-s-first-making-carbon-neutrality-a-reality-11976


Videos

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/sounds-with-soul-11960


Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
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Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos
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Citation

(2022a, September 23). Delivering Inclusion in Research . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/delivering-inclusion-in-research-


Videos
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Citation

(2022a, September 23). Panel Discussion: Agile Insight Transformation. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/panel-discussion-agile-insight-transformation


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-