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Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Associated British Hat Manufncturcers Limited (A.B.H.M.) representing seven component companies is in the process of preparing a three-year marketing plan. Some data is available on the market but this tends to be of a general nature. In order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/multi-stage-research-proposal-for-the-men-s-hat-market-for-associated-british-hat-manufactures-limited


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research on reactions to Barclaycard press advertising stimuli

The general objectives of this research were to test out reactions of Barclaycard holders to some press advertising stimuli, with a view to providing some guidance on the optimum ways of encouraging holders to use Extended Credit. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 7, 1971
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Citation

, C. (1971a, January 07). Qualitative research on reactions to Barclaycard press advertising stimuli. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-reactions-to-barclaycard-press-advertising-stimuli


Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Potential demand survey for Mark Lane Ltd.. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/potential-demand-survey-for-mark-lane-ltd-


Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
×

Citation

, C. (1971a, January 03). Pack testing of canned drinks for the C.W.S.. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/pack-testing-of-canned-drinks-for-the-c-w-s-


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
×

Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971
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Citation

, C. (1971a, January 01). Report on qualitative research on deodorant packs. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-packs


Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970
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Citation

, C. (1970a, December 08). Qualitative research on sewing thread for Barnaby & Tarr. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sewing-thread-for-barnaby-tarr


Research reports

Depth research into the brown sauce market and HP sauce

Research for HP is proposed in order to explore ways and means of stimulating the consumption of HP, in particular, and of Brown Sauce in general. It is understood that substantial product test, usage, and attitude data is available, but that there...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1970
×

Citation

, C. (1970a, December 03). Depth research into the brown sauce market and HP sauce. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/depth-research-into-the-brown-sauce-market-and-hp-sauce