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Research papers

Vodafones Life Lens

The current state of technological progress is both breathtaking and bewildering. While innovation continues to surge forward, people are left questioning whether these advances are solving their real-life challenges or adding additional layers of...

Catalogue: Congress 2026
Authors: Philip Cooper, Victoria Maxey, Rhiannon Price, Silvia Gatti, Sarah Emblin, Mike Taylor
Companies: Simpson Carpenter, We Live Context, Vodafone Group
January 1, 1970
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Citation

Cooper et al. (1970a, January 01). Vodafones Life Lens. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/vodafone-s-life-lens


Research papers

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026
Authors: Wim Hamaekers, Uyen Chand
Companies: One Inch Whale, Bose
January 1, 1970
×

Citation

Hamaekers and Chand (1970a, January 01). Colour Science Meets Consumer Insight. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/colour-science-meets-consumer-insight