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Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research papers

Notes on scenario development for corporate planning

In developing scenarios, the four main areas generally considered are economics, technology, society, politics. Business is accustomed to relating the potential state of the economy to its operations in terms of business confidence; willingness and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Christine A. Ralph MacNulty
June 18, 1980
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Citation

MacNulty, C. A. (1980a, June 18). Notes on scenario development for corporate planning. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/notes-on-scenario-development-for-corporate-planning


Research papers

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Roger Sargood
June 18, 1980
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Citation

Sargood, R. (1980a, June 18). Report of the working group. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-of-the-working-group


Research papers

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Alain de Vulpian
Company: RISC S.A.
June 18, 1980
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Citation

de Vulpian, A. (1980a, June 18). Social change and its implications for policy-making in France. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/social-change-and-its-implications-for-policy-making-in-france


Research papers
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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/testing-data-fusion-1988


Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers
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Citation

Grunewald, A. (1980a, June 15). Keynote address on opinion polls. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/keynote-address-on-opinion-polls