Author: "Arie K. den Boon

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Research papers

Can consumers cope?

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Author: Arie K. den Boon

Research papers

Measuring and optimising the effectiveness of mixed media campaigns

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Date: June 23, 2005
Authors: Arie K. den Boon, Suzanne M.A. Bruin, Theo J.F. van de Kamp

Research papers

Specific issue reach and specific issue effects

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Date: June 19, 2003
Authors: Arie K. den Boon, John H. Faasse

Research papers

Media performance indicators

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Author: Arie K. den Boon

Research papers

From people meter to decoder

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Arie K. den Boon

Research papers

The reliability of television audience ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Arie K. den Boon