ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the worlds largest marketing research organization providing services to corporate clients in 23 countries. Nielsen has been the recipient of many national and international awards, including Denmarks Knight of Danneborg (1961), the AMA's Parlin Award (1963), and Marketing Man of the Year (1970). Born in Chicago, he received his B.S. in electrical engineering from the University of Wisconsin.