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Videos

The Kepler Polymath Salon: Awaken Your Curiosity

Step into a modern-day salon inspired by history?s great polymaths. This highly interactive session blends AI-powered avatars, collaborative exercises, and creative challenges to explore how curiosity, creativity, and interdisciplinary thinking can...

Catalogue: Congress 2025
Authors: David Smith, Adam Riley
Companies: DVL Smith Consulting, Polymathmind.ai
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Kepler Polymath Salon: Awaken Your Curiosity. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/the-kepler-polymath-salon-awaken-your-curiosity

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org


Research papers

Recalibrate Synthetic Data in Market Research

This paper explores the benefits and risks of synthetic data in market research, highlighting various techniques from classical predictive modelling to advanced large language models (LLMs). It presents real-world case studies demonstrating how...

Catalogue: Congress 2026
Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan
Companies: Google, Macromill
January 1, 1970
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Citation

Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
January 1, 1970
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Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/creating-a-research-cyborg-12836

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026
Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen
January 1, 1970
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Citation

Khan, Buchanan, Patel, Findlay and Cornelissen (1970a, January 01). Tracking What Matters. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/tracking-what-matters-12839


Videos
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Citation

(1970a, January 01). Young Esomar Society Panel Discussion. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/young-esomar-society-panel-discussion


Videos

Beyond Humans: Marketing to the Agents Among Us

Artificial Intelligence is no longer just analysing human behaviour ? it is beginning to act on our behalf. In this talk, Eleanor ?Nell? Watson explores how agentic AI can be harnessed for market research and personalised marketing in surprising...

Catalogue: Congress 2025
Author: Nell Watson
January 1, 1970
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Citation

Watson, N. (1970a, January 01). Beyond Humans: Marketing to the Agents Among Us. ANA - ESOMAR. Retrieved November 07, 2025, from


https://ana.esomar.org/documents/beyond-humans-marketing-to-the-agents-among-us