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Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain


Videos

From Stage to Strategy: Research Got Talent in Action

Join us as the spotlight shines on the winners of Research Got Talent, where creativity and innovation take centre stage. Hear directly from the champions about their projects, their journey, and the impact of their work. Then, step backstage with...

Catalogue: Congress 2025
Author:
January 1, 1970
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Citation

(1970a, January 01). From Stage to Strategy: Research Got Talent in Action. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/from-stage-to-strategy-research-got-talent-in-action


Videos

Understanding the Impact of the Rising Cost of Living

Aims to explore the emotional, behavioral, and decision-making consequences of economic strain on individuals and households. This study isn?t just about inflation rates?it?s about human reactions, trade-offs, and adaptive behaviors in the face of...

Catalogue:
Author: Lester Sualog
Company: Bolt Insights
January 1, 1970
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Citation

Sualog, L. (1970a, January 01). Understanding the Impact of the Rising Cost of Living. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/understanding-the-impact-of-the-rising-cost-of-living


Videos
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Citation

(1970a, January 01). The New Codes of Feminism. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/-12834

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org


Videos
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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/congress-2022-presidential-adress


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research papers

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026
Authors: Dave Lundahl, Greg Stucky
Company: Insights Now
January 1, 1970
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Citation

Lundahl and Stucky (1970a, January 01). The Pursuit of Perfect Taste . ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/the-pursuit-of-perfect-taste-


Videos

How Data-Driven AI Is Making Market Research Indispensable

AI is positioned to transform market research. As generative tools become more embedded in decision-making, the north star for consumer insight is clear: AI rooted in proprietary, real-time data. Unlike generic chat models that hallucinate or rely on...

Catalogue: Congress 2025
Author: Zach Koerber
Company: Morning Consult
January 1, 1970
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Citation

Koerber, Z. (1970a, January 01). How Data-Driven AI Is Making Market Research Indispensable. ANA - ESOMAR. Retrieved November 06, 2025, from


https://ana.esomar.org/documents/how-data-driven-ai-is-making-market-research-indispensable