Resources Library by ANA

Catalogue:

Author:

January 1, 1970

Catalogue:

Author:

January 1, 1970

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

Company: Kantar

January 1, 1970

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

Companies: Danone, SKIM, Danone Nutricia

January 1, 1970

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

Companies: Bilendi & respondi, Zinc Network

January 1, 1970

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024

Authors: Kathy Cheng, Romani Patel

Companies: Nexxt Intelligence | inca, Microsoft

January 1, 1970

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024

Authors: Fiona Blades, Javier Reyes, Andre DAbreu

Companies: MESH Experience, LATAM Airlines Group

January 1, 1970

AI as a Sous-Chef

Catalogue: Congress 2026

Author: Petra Langen

Companies: Nestle, The Lifesights Company

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

Company: Luma Research

January 1, 1970