Resources Library by ANA

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW

Author: David Wright

Company: KANTAR TNS Malaysia

September 22, 2016

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW

Authors: Vincent Lenne, Andy Brown

September 22, 2016

Co-design! Zero to final specification in three days

One of the most challenging problems in product innovation and marketing is hoe to accurately and quickly translate a brand's promise trough a product concept into a product specification. This case study provides an innovative solution to this...

Catalogue: Congress 2016: #WOW

Authors: David Lundahl, Menexia Tsoubeli

Company: InsightsNow, Inc.

September 22, 2016

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW

Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli

Company: SKIM

September 22, 2016

Connecting with consumers: A new way of plugging in

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

September 22, 2016

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

September 22, 2016

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW

Author: Alexander Wheatley

Company: Kantar

September 22, 2016

Information gaps

Two case studies are presented in order to demonstrate the unique ways in which UNICEF is gathering data to inform its programming activities and assess its overall impact. In the fist case study, UNICEF Somali and the Education Cluster were eager to...

Catalogue: Congress 2016: #WOW

Authors: Natalie Forcier, Erin Satterlee

Company: Forcier Consulting

September 22, 2016

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW

Authors: Leigh Caldwell, Lizzi Seear

September 22, 2016