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Videos

How to integrate data from online surveys with social listening & analytics

Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Michalis Michael, Divya Radhakrishnan
Companies: Nielsen, DigitalMR Ltd
June 15, 2017
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Citation

Michael and Radhakrishnan (2017a, June 15). How to integrate data from online surveys with social listening & analytics. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/how-to-integrate-data-from-online-surveys-with-social-listening-analytics


Videos

A journey to Artificial Intelligence

It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence


Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/back-to-basics-


Research papers

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
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Citation

Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-


Videos

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017
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Citation

Parias and Sanchez (2017a, June 15). Cocktails, spirits... and all those in between! (Spanish). ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-spanish-


Videos

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN
Authors: Patricia Grisolle, Urpi Torrado
Company: Datum Internacional S.A.
June 15, 2017
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Citation

Grisolle and Torrado (2017a, June 15). Digital cosmetic transformation (Spanish). ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/digital-cosmetic-transformation-spanish-


Videos

A conversation with Globo

Listening how GloboTV, one of the largest media companies in the world (producing around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil) runs Conversa, a multi-platform online community to boost viewer’s...

Catalogue: Latin America 2017: #IN
Authors: Adriana Rocha, Ana Frias
June 15, 2017
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Citation

Rocha and Frias (2017a, June 15). A conversation with Globo. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/a-conversation-with-globo


Videos

Small is beautiful...and insightful too! (Spanish)

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A.,
June 15, 2017
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Citation

Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too! (Spanish). ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-spanish-


Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017
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Citation

Walker, La Greca and Feldhaeuser (2017a, June 15). What "The Godfather" has to do with the Coca-Cola. ANA - ESOMAR. Retrieved December 24, 2025, from


https://ana.esomar.org/documents/what-the-godfather-has-to-do-with-the-coca-cola