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Videos

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future
Authors: Daniela Chiaravalle, Dogus Sipahioglu
January 11, 2017
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Citation

Chiaravalle and Sipahioglu (2017a, January 11). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way-8940


Videos

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Gavin Holt, Paul Robert Thomas
January 11, 2017
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Citation

Holt and Thomas (2017a, January 11). UMOJA. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/umoja


Videos

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017
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Citation

Sitaraman, S. (2017a, January 11). Deep design to the rescue. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/deep-design-to-the-rescue-8938


Videos

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Agnieszka Mazurek
January 11, 2017
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Citation

Carré and Mazurek (2017a, January 11). Vegetables that rock. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/vegetables-that-rock-8949


Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
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Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/research-world-december-2016-


Research reports

ICC/ESOMAR international code (Czech)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
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Citation

B.V. and B.V. (2016a, December 07). ICC/ESOMAR international code (Czech). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-czech-


Research reports

ICC/ESOMAR international code

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
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Citation

B.V. and B.V. (2016a, December 07). ICC/ESOMAR international code. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code


Research reports

ICC/ESOMAR international code (Russian)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
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Citation

B.V. and B.V. (2016a, December 07). ICC/ESOMAR international code (Russian). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-russian-


Magazines

Revue Française du Marketing (Décembre 2016)

Pour ce numéro 258 de la Revue Française du Marketing, nous avonsretenu quatre articles traitant de sujets très différents, certains couvrant desdomaines déjà explorés en leur apportant un regard nouveau, d' autres ouvrant...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2016
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Citation

, A. (2016a, December 01). Revue Française du Marketing (Décembre 2016). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2016-