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Research papers

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Tom De Ruyck
Company: InSites Consulting
May 19, 2016
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Citation

De Ruyck, T. (2016a, May 19). Impact. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/impact


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
May 19, 2016
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Citation

Phan Quang, T. (2016a, May 19). One is greater than one million. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million-8651


Research papers

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
May 19, 2016
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Citation

Prasad, Grobler and Sharma (2016a, May 19). Red alert. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/red-alert-8654


Research papers

Slow burn to fiery flame

This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
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Citation

Mundrey, R. (2016a, May 19). Slow burn to fiery flame. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/slow-burn-to-fiery-flame-8656


Case studies

Social marketing campaigns, inequality and materialism

This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016
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Citation

Murty and Tjahjono (2016a, May 19). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism-8657


Research papers

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
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Citation

Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities


Research papers

A mobile discovery to reveal the passions of Chinese youth

ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
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Citation

Williams and Kathiresan (2016a, May 19). A mobile discovery to reveal the passions of Chinese youth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-mobile-discovery-to-reveal-the-passions-of-chinese-youth