Resources Library by ANA

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation

Authors: Mariela Mociulsky, Ximena Díaz Alarcón

Company: Trendsity SRL

June 15, 2016

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016

Authors: Rosie Ayoub, Michael Petri

June 15, 2016

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Joe Catling, Rupesh Patel

Company: Relish Research

June 15, 2016

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW

Authors: Alastair Liptrot, Paul Labagnara

June 15, 2016

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Caroline Epstein, Fabio Luzzi

June 15, 2016

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation

Author: Ricardo Villate

June 15, 2016

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Joseph D. Blechman

June 15, 2016

Breaking news

ESOMAR Breaking News presented by Finn Raben, ESOMAR General Director.

Catalogue: Latin America 2016: Research Renovation

Author: Finn Raben

June 15, 2016

Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation

Author: Susana Sosa Aiken

June 15, 2016