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Research papers

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
Companies: Samsung Electronics, Samsung
November 19, 2024
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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai


Videos

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise--12696


Videos

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai-12699


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12707


Videos
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Citation

Rodrigo, E. (2024a, October 15). Embeding GenAI. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/embeding-genai


Videos

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024
Authors: Lester Sualog, Beatrice Dy
October 1, 2024
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Citation

Sualog and Dy (2024a, October 01). Green Money. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/green-money-12587


Videos
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (2024a, October 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai--12562


Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/powerful-demographics-


Videos

Breaking walls and building bridges

Catalogue:
Author:
Company: NMS Market Research
October 1, 2024
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Citation

(2024a, October 01). Breaking walls and building bridges. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/breaking-walls-and-building-bridges