Resources Library by ANA

New visions

Pushing the frontiers of the eyewear business

Catalogue: Congress 2016: #WOW

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2016

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Maria Claudia Foschi, Carolina Mejía Posada

June 15, 2016

How would the globe vote at America’s election?

This presentation will be based on a poll specially designed for the 2016 ESOMAR Annual Congress. Its sample will span across all continents. Its findings will focus on who the world would vote for if they were eligible to vote, and what their advice...

Catalogue: Congress 2016: #WOW

Authors: Ijaz Gilani, Peter Kenny

June 15, 2016

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation

Author: Lourdes Alvarez-Chavarria

Company: Euromonitor International

June 15, 2016

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW

Authors: Kelsey Finnegan, Will Goodhand

Company: KANTAR TNS Malaysia

June 15, 2016

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment

Author: Mariana Irazoqui

June 15, 2016

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Tomoko Yoshida, Akiko Hoshi

Company: INTAGE HOLDINGS Inc.

June 15, 2016

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW

Author: Sarah Cunliffe

June 15, 2016

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ratna Pratik Thakar, Radhecka Roy

Company: Ipsos MRBI

June 15, 2016