Author: "Bernhard Treiber

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Research papers

Incite to action

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Date: March 1, 2011
Authors: Stephanie Grootenhuis, Bernhard Treiber

Research papers

Cherry-pickers and store switchers

Catalogue: ESOMAR Retailing Industry Conference 2005
Date: April 19, 2005
Author: Bernhard Treiber

Research papers

Studying new product performance in virtually created retail environments

Catalogue: ESOMAR Conference 2004: Technovate 2
Company: Unilever
Date: February 1, 2004
Authors: Dieter Bock, Bernhard Treiber

Research papers

The role of virtual shopper research in category management

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Date: October 26, 2003
Authors: Thomas Kopf, Bernhard Treiber

Research papers

New ways to explore consumer point-of-purchase dynamics

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Date: September 1, 2000
Authors: Bernhard Treiber, Stephen P. Needel