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Research papers

NSS: Pricesensitivity-meter (PSM)

In this paper we present a new technique for the measurement of price-perception in surveys. The technique is partly based on earlier research in this field but incorporates important new features. The approach is essentially psychometric. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Peter H. van Westendorp
September 1, 1976
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Citation

van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-


Research papers

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David Cowan, Chris Cowpe
September 1, 1976
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Citation

Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/the-use-of-qualitative-research-in-the-development-of-effective-advertising


Research papers

Fiesta

This paper describes a comprehensive, Europe-wide program of marketing research carried out over a period of four years to assist development of an entirely new Ford small car: Fiesta. The research program, which was an integral part of the car's...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: R. P. Smith, C. A. Molloy
September 1, 1976
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Citation

Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/fiesta


Research papers

From hats, rabbits and magicians to the present day

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Michael G. Vineall, John R. Goodyear
September 1, 1976
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Citation

Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/from-hats-rabbits-and-magicians-to-the-present-day-


Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Research on hot canned meat products for Fray Bentos. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/research-on-hot-canned-meat-products-for-fray-bentos


Research reports

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Supra 'C' concept development Sobranie. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/supra-c-concept-development-sobranie


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models


Research reports

Qualitative research into the market for pretzel products in the UK

Kellogg's have available a pretzel product that achieves asignificant volume of sale in the United States of Americaand in Germany. Two alternative positionings have been developed for theproduct, one being a straight approach, and theother being a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research into the market for pretzel products in the UK. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-market-for-pretzel-products-in-the-uk


Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Key factors in the changing state of medical marketing. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/key-factors-in-the-changing-state-of-medical-marketing