Author: "Beth Uyenco

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Research papers

Pushing the envelope

Catalogue: Congress 2008: Frontiers
Company: Microsoft
Date: September 26, 2008
Author: Beth Uyenco

Research papers

Quality insights to solve a luxury problem

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Microsoft, Wavemaker
Date: June 1, 2008
Authors: Beth Uyenco, Alex Charlton, Olivier Goulet

Research papers

Lifestyles of the ad averse

Catalogue: WM3 2007
Companies: Kantar, Microsoft
Date: June 3, 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco

Research papers

Progress towards media mix accountability

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: Nielsen, OMD Group
Date: June 23, 2005
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Research papers

Product integration: The gold behind the American Music Awards

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Company: OMD Group
Date: June 21, 2005
Authors: Beth Uyenco, Rachel Mueller-Lust

Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Date: June 17, 2004
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion

Research papers

Plan weekly, accumulate optimally

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Beth Uyenco, Craig T. Gugel

Research papers

Real cross media intelligence for real cross media planning

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Companies: Nielsen, OMD Group
Date: June 18, 2003
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

Trash and treasures of duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Companies: Nielsen, OMD Group
Date: June 9, 2002
Authors: Roberta M. McConochie, Beth Uyenco