You searched for: ""

ANA has found 12136 results for you, in 2482 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Study of attitudes and behaviour of agents

The part played by agents in the Company's sellingoperation dictates that except in the introduction of newservices like the personal loan, it is to the agents thatthe Company must look for increased turnover - and, indeed,the agent is in some degree...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
×

Citation

, C. (1973a, December 03). Study of attitudes and behaviour of agents . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/study-of-attitudes-and-behaviour-of-agents-


Research reports

Research report on Bemax

Bemax has been advertised for some time in thepress using a negative but sympathetic approach. The objectives of the research reported here wereto examine two alternative approaches in order toascertain which was the most appropriate both to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
×

Citation

, C. (1973a, December 03). Research report on Bemax. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/research-report-on-bemax


Research reports

Qualitative research on Pillsbury meal-maker

At the present time, Pillsbury has launched MealMaker in Southern and Midlands as a packet containingpackets of rice and dehydrated sauce for which the consumer provides meat. The research was required to assess the significance of 'Serves 2'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
×

Citation

, C. (1973a, December 01). Qualitative research on Pillsbury meal-maker. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pillsbury-meal-maker


Research reports

Qualitative research on Caramac Guardsman

Marketing have developed a new design wrapper and bar for2p Caramac, aimed at children aged 8 and under, incorporatinga guardsman design on both the wrapper and the bar. Theywish to carry out consumer research to determine reactionsto these in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
×

Citation

, C. (1973a, December 01). Qualitative research on Caramac Guardsman. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-guardsman


Research reports

Qualitative research on Planet in Conventry

This research was undertaken shortly after the launch ofPLANET in Coventry. Its purpose was to provide earlyfeedback on smokers' reactions to Planet and to the ideaof ST-S. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
×

Citation

, C. (1973a, December 01). Qualitative research on Planet in Conventry . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-planet-in-conventry-


Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

This presentation will consist in two parts: 1. Possibilities and limitations of measuring campaign efficiency in the actual current state of definition of advertising strategies. This will be shown through actual pieces of research we have done.2....

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Marc Vincent
November 28, 1973
×

Citation

Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/application-of-a-new-theory-to-allow-a-better-definition-control-and-measurement-of-advertising-strategies


Research papers

Can research join in the creative process?

In this paper we are presenting a view of what is for us so far the best approach to research in the creative process. We are doing this because we believe there may be many others who work in the same way as we do, more or less by instinct. It may...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robin T. J. Tuck, Jill Firth
November 28, 1973
×

Citation

Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/can-research-join-in-the-creative-process-


Research papers

Life style and conventional research in Silvikrin concept

The women haircare market is one of Britain's most competitive, with activity at its most intense in the shampoo and hairspraysectors, whose rapid growth in recent years has been brought about by heavy advertising and promotional investment. In the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
November 28, 1973
×

Citation

Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
×

Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved August 14, 2025, from


https://ana.esomar.org/documents/freeze-dried-mushrooms