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Research reports

Qualitative investigation into wallpaper display systems

Crown is currently concerned with the determination ofthe relative importance in the point-of-sale situations of the three main methods of displaying wallpaper patterns. Those methods are: 1. Slips, which are 2-foot squares of thepattern. They...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative investigation into wallpaper display systems. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-investigation-into-wallpaper-display-systems


Research reports

Research on Goddards Embrocation

The product is virtually restricted to theLondon area. There is no research data on whouses it or how it is used, but its incidence ofusage is likely to be very low. The questionnaire has been designed toobtain some minimum information through...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Research on Goddards Embrocation. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/research-on-goddards-embrocation


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Sovereign extension. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/sovereign-extension


Research reports

Interim report on the Grecian 2000 self-completion questionnaire

This interim report contains the results of a hand-counton certain critical questions on the Grecian 2000Self-Completion Questionnaires which were sent outon the 9th April 1974. The data is based on allquestionnaires returned by Friday, 3rd May, a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1974
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Citation

, C. (1974a, May 08). Interim report on the Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/interim-report-on-the-grecian-2000-self-completion-questionnaire


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
×

Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Qualitative research on Lyril development advertising

Three experimental 30-second workshop films had been made,each based upon elements present in the current Lyril campaign. The overall research objective was to establish which of thethree basic propositions offers the best potential for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Lyril development advertising. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lyril-development-advertising


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
×

Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains