This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a common currency while relating to the marketing objectives by evaluating the branding impact. How does a digital campaign vary across global geography (with a focus on Asia)? What is the performance of the emerging digital platform of mobile? What are the best practices for digital creatives?